Rihanna’s New Sneaker Obsession: The Nike x Jacquemus Moon Shoe
Rihanna Sparks a New Sneaker Obsession with the Moon Shoe
Leave it to Rihanna to single-handedly shift the entire global footwear conversation with just a walk down a New York City street. The superstar and beauty mogul has been spotted repeatedly rocking the Nike x Jacquemus Moon Shoe, sparking a massive wave of excitement among tastemakers. In a surprising plot twist, RiRi skipped her usual Fenty x Puma kicks to champion this ultra-chic retro ballet sneaker not once, but twice in a matter of weeks. First, she debuted an understated ecru pair, and shortly after, she stepped out in a rich cinnamon brown colorway. Styled effortlessly with a classic camel trench coat, straight-leg jeans, and a Miu Miu baseball cap, she proved that high-low styling is the ultimate sartorial flex. This French-American collab features ruched nylon, a delicate cream Swoosh, and a textured waffle sole. It’s a masterclass in modern fashion style, effortlessly blending comfort with runway appeal. Rihanna isn’t the only VIP obsessed with this low-profile silhouette; Hollywood heavyweights like Dua Lipa, Jacob Elordi, and Blackpink’s Lisa have also been spotted keeping this cozy yet chic look in high rotation.
From 1972 Track Fields to Modern Runway Royalty
To understand why this particular shoe is blasting off, you have to look at the rich history behind its fashion design. The original “Moon Shoe” was hand-crafted back in 1972 by Nike co-founder Bill Bowerman for the U.S. Olympic Track and Field Trials. Decades later, French designer Simon Porte Jacquemus saw an opportunity to reinvent this historical relic. Partnering with Nike since 2022, Jacquemus has consistently reinterpreted vintage athletic wear through a minimalist, high-fashion lens. After successful runs reimagining the Air Humara and the Air Force 1, the French label landed on the Moon Shoe in late 2025. Jacquemus aimed to preserve the shoe’s timeless simplicity while injecting a fresh, feminine “sneakerina” energy. By utilizing modern, sustainable elements like recycled Nike Grind rubber and introducing playful colorways from butter yellow to deep cinnamon, the collaboration has bridged the gap between sport and luxury. The genius of this partnership lies in its ability to take archive pieces and transform them into contemporary street-style must-haves that command attention.
The Sneakerina Takeover and the Rising Resale Craze
The cultural impact of this endorsement is already making waves across the global fashion-moda landscape. Almost overnight, the retail price of these sought-after sneakers jumped from a modest $180 to upwards of $450 on the resale market, proving once again the undeniable “Rihanna Effect.” Industry insiders are predicting that this low-profile, ballet-inspired sneaker trend is only getting started. As chunky dad shoes step aside, sleek and minimalist silhouettes are reclaiming the spotlight. This shift suggests a broader movement toward practical elegance, where consumers demand footwear that can easily transition from a casual morning run to a high-profile dinner. With major celebrities driving the demand, expect other luxury fashion houses to scramble to release their own sporty ballet-hybrid designs in the coming seasons. As for Rihanna, fans are already eagerly waiting to see which colorway of the Moon Shoe she unboxes next. Whether she sticks to her current neutral favorites or experiments with bolder, brighter hues, one thing is certain: she has officially set the footwear agenda for the rest of the year.
Source: Why a “Moon Shoe” Sneaker Is Blasting Off to It-Item Status
While Rihanna has long admired italian fashion sneakers, this bold Nike x Jacquemus collaboration represents an exciting new direction in her evolving sneaker collection.
