Loewe Celebrates 180 Years with Gisele, Julia Garner & a New It Bag
A Star-Studded Celebration for a Historic Milestone
Move over, Paris and Milan—the fashion elite just migrated to Madrid, and the guest list is absolutely sparkling. To celebrate a mind-boggling 180 years of artisanal mastery, Loewe is throwing the ultimate high-fashion fiesta, complete with a fresh “It Bag” and a campaign dripping in star power. We are talking about the incomparable Gisele Bündchen, Ozark powerhouse Julia Garner, and the legendary Sissy Spacek, all fronting a gorgeous new visual feast captured by photographer Talia Chetrit. The buzz of the season is transitionally centered on the Amazona 180, an east-west carryall based on a classic 1975 shape. Reimagined by the house’s fresh design duo, Jack McCollough and Lazaro Hernandez, this slouchy, open-top stunner is already the talk of the front row. At their debut Spring/Summer 2026 runway show, the designers proved they are not afraid to push boundaries, pairing this archival masterpiece with avant-garde 3-D-printed transparent sock-heels and rubber-like leather finishes. This bold fusion of historical reverence and futuristic flair has completely redefined modern fashion style, proving that this historic house knows exactly how to capture the contemporary zeitgeist while honoring its roots.
The Royal Pedigree of Spain’s Pride
To understand the gravity of this milestone, we have to look back at the sheer pedigree of this Spanish powerhouse. Founded way back in 1846, Loewe is the second-oldest luxury brand still operating today—narrowly trailing Hermès. What started as a collective of Spanish leather artisans became a global force under German merchant Enrique Loewe in 1876. Since then, the brand’s ready-to-wear lineage has read like a “who’s who” of fashion history, boasting past contributions from icons like Karl Lagerfeld and Giorgio Armani. More recently, Jonathan Anderson’s legendary 11-year tenure catapulted the label into a darling of the art-and-style world. Now, the torch has passed to McCollough and Hernandez, who are steering the brand’s iconic fashion design DNA into uncharted waters. To mark the 180-year milestone, they’ve also dropped an ultra-exclusive capsule collection. Available starting June 3, it features pieces adorned with intricate beadwork and playful lion motifs—a clever nod to the brand’s name, which translates to “lion” in German. It is this unique blend of heritage craftsmanship and clever, artistic storytelling that keeps the brand’s inner circle, including Emily Ratajkowski and Eva Victor, perpetually obsessed.
The Cultural Verdict and What Lies Ahead
Naturally, the fashion industry is in an absolute frenzy over this milestone. Insiders are praising the seamless way Loewe bridges the gap between raw craftsmanship and high-concept art. By casting diverse icons like activist artist Kara Walker alongside Gen-Z favorites and cinematic legends, the brand is successfully democratizing luxury. Online spaces and international fashion-moda forums are flooded with rave reviews for the Amazona 180, with critics predicting it will easily dominate street style galleries this coming season. This isn’t just about selling handbags; it’s about pushing the cultural conversation forward. What makes Loewe’s longevity so fascinating is its chameleon-like ability to remain incredibly relevant in an era of fleeting trends. As we look to the future, the industry is eagerly watching how McCollough and Hernandez will build upon the massive legacy left behind. If this dazzling S/S 2026 debut is any indication, we can expect more daring collaborations, boundary-pushing materials, and a continued commitment to supporting the global arts community. One thing is certain: after nearly two centuries, this lion of the luxury world isn’t planning on losing its roar anytime soon.
Source: Loewe Celebrates 180 Years With Julia Garner, Gisele, and a New It Bag
Although often mistaken for an italian fashion brand, Loewe is actually a Spanish luxury house with deep leather-crafting roots dating back to 1846.
